This Is What I have to say

What does it take to be what you want to be when living in society where every thought is material-driven, where we lose morality and integrity to “body comfort?”  Where the rich and “mighty” are given priority, and they give the most reasonable and respected opinions and orders in society? Hmmm! Can I call this hysterical folly? Everything is just crazy. These are the few questions that run on mind as I woke up this morning. Rhetorical I will consider them.

            Interestingly within this same society, there is a mind that breeds good thoughts, wanting to be different, different in all perspectives. There is still a head, perhaps two or even three wanting to make a sacrifice for the less-privileged, always seeing everybody equal and the same, always seeing humanity but not tribe or race. We can still find a good but disadvantaged heart that breeds much love and goodwill and under no circumstance should it be downgraded, must not be humiliated or be ridiculed (something more common) though might not even be recognized.

            I think it is high time we changed our ways in society; become different in the right way though might seem abnormal and almost deviating from the “order of the day” in the view of an egoistic society. It is about living for the lost world and so one should not be debased for their race, tribe, gender and religious statuses and affiliations. Become different, different to change the world (in the right direction). PEACE!!!

                                                                                                           PIUS.

                                                                                                                                 

Advertising Assignment

KUDAMO A PIUS

BACP016036

LEVEL 200A

Integrated marketing communication (IMC) is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs overtime with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences. The goal is to generate both short-term financial returns and build long-term brand and shareholder value

FORMS OF IMC

Advertising is defined as any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor. Advertising can be used to create favorable and unique images and associations for a brand which can be very important for companies selling products or/services that are difficult to differentiate on the basis of functional attributes.

Sale promotions is generally defined as those marketing activities that provide extra value or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales, this can be done through contests, demonstrations/exhibitions, discounts, trade shows, games, merchandising, special offers and other similar activities. Sales promotion is generally broken into two major categories: consumer-oriented and trade-oriented activities. Consumer-oriented sales promotion is targeted to the ultimate user of a product or service and includes couponing, sampling, premiums, rebates, contests, sweepstakes, and various point-of-purchase materials. Trade-oriented sales promotion is targeted toward marketing intermediaries such as wholesalers, distributors, and retailers.

Personal selling, a form of person-to-person or face-to-face communication in which a seller attempts to assist and persuade prospective buyers to purchase the company’s product, service or to act on an idea. This interaction gives the marketer communication flexibility; the seller can see or hear the potential buyer’s reactions and modify the message accordingly. The personal, individualized communication in personal selling allows the seller to tailor the message to the customer’s specific needs or situation.

Publicity/Public Relations, another important component of an organization’s promotional mix is publicity/public relations. Publicity refers to non-personal communications regarding an organization, product, service, or idea not directly paid for or run under identified sponsorship. Public Relations on the other hand is defined as “the management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and executes a program of action to earn public understanding and acceptance. Traditionally, publicity and public relations have been considered more supportive than primary to the marketing and promotional process. Public relations uses publicity and a variety of other tools—including special publications, participation in community activities, fund-raising, sponsorship of special events, and various public affairs activities—to enhance an organization’s image.

Direct Marketing is the instance in which organizations communicate directly with target customers to generate a response and/or a transaction. Direct marketing is much more than direct mail and mail-order catalogs. It involves a variety of activities, including database management, direct selling, telemarketing, and direct-response adverts through direct mail, the Internet, and various broadcast and print media.

Sponsorship Marketing, this is typically done for promotional purposes, to generate publicity, or to obtain access a wider range of audience than your budget can afford, this is done financially through the provision of products or services to support an event, activity, person, or an organization where two or more parties benefit from the arrangement. The key to building successful sponsorship programs is to match the correct products or services with the people who want to purchase them.

REFERENCES

www.nxtconcepts.com

‘Integrated Advertising, Promotion, and Marketing’ by Kenneth E. Clow and Donald Baack.

www.johnstockmyer.com

www.researchersworld.com/vol2/issue4/paper_21

Spoken Word.

To develop, someone has to imagine
Progression requires passion
The world's so messed up, change need to happen